Out West, past, Hu bin, wild wheat flowers, jasmine, and red skirt ... ... See these names, wholesale dress shipping. often go shopping knows, this is some familiar clothing brand. But many people don't know is, these are Guangxi's original costume brand. Now, after more than 10 years of development, especially in recent years, more and more Guangxi native homemade clothing brand go out of Guangxi, to the country.
In Guangzhou white horse wholesale market and the Hangzhou century green wholesale market to Guilin, primarily the Kwangsi clothing brand not only attracted from all over the country clothing franchisee, also attracted from France, Singapore, Vietnam's clothing wholesalers. Mess dress from Guilin, the country has to store, specialty shops and counters way opened more than 200 cities and counties in Guangxi, the coverage rate has reached 80%; also from Guilin West past costumes, in the country also had stores, direct sales stores, specialty shops and counters more than 100, and the Hu bin from Nanning apparel, has strong momentum in Nanning even opened 7 stores. But the Kwangsi clothing brand due to mutual imitation version of serious, lack of design talent and innovation, in the development of the encounter" growing trouble".
1
Guangxi local brand 's show sharp angle, clothing market.
By the end of 2008, to study the design of Zhang to Yangshuo tourism, in the famous Yangshuo West Street found a called" West past" clothing brand, this full of national characteristics of the clothing brand sell very fire, very popular. Piece of love this brand style, was bought many of the brand clothes.
Back in Nanning, Zhang Chuanfang discussions with friends, decided to take the brand introduction of Nanning do its franchisee, turns himself in Hsinchu road opened boutique bag store was changed to" West past", the brand of clothing specialty. "In the beginning of the year, really sell well, the new hit the shelves were sold, sometimes replenishment to fill time." One of said. Zhang Chuanfang in Nanning as " West past" design style store, also be other store model. In 2009, Zhang Chuanfang in China World Trade Center Center opened second stores.
I remember in 2005, Hongkong singer Jacky Cheung has a song" messy hair" is very popular, so when the Nanning city road named" a bit messy" clothing store opened, it attracted many young people eyeball shopping. The shop name not only interesting, inside the clothing sales is very unique, all in a variety of styles of cloth dress, very popular with female white-collar welcome nanning. But the conservative approach to media and thousands of miles away in attitude, make the first introduction of" random" from the Guilin brand, wedding dress feathers. not as manufacturers expected prosperous.
A year later, the store was gone. In Nanning Wanda Plaza, a new," mess " named clothing store opened, attracted much attention, the day's turnover reached seventy thousand or eighty thousand yuan, become the best selling a clothing brand. Meanwhile, from the Hu Nanning bin apparel, Hezhou wild wheat blossom, Liuzhou red skirt dress also began to enter into people's vision, thus, local Guangxi clothing brand started the show sharp angle.
2
By way of joining the acquire," passive" development.
In early 2004, at the Guilin pedestrian street in Zhengyang and Yangshuo West Street from Guilin, several designer original clothing brands, has been the attention of visitors from all over the country, like chaos, street events, auspicious, the workshop and so on, many brand became more foreign businessmen to join object.
" The creation of the brand, we did not want to go to Guilin outside of local extension, but when someone came to ask us, we just passively began to expand outside." " Random" brand founder, the Guilin industrial development limited company general designer Wen Chun in a telephone interview with reporters said. The summer of 2004, one from Fujian Nanping businesses find she talks about agent issues. After a lot of thought, Wen Chun decided to have a try, so don't have much of a choice conditions place opened the first store, but to her surprise, the agent is doing very well. Then Hezhou, Nanning, Hangzhou, Changsha, Zhengzhou and other places of business to join negotiations and cooperation," random" start to the. While the West past, Sun Square, auspicious clothing brand also is such, but with the " mess" the straight camp shop to operate in different ways, the other clique clothing brand mostly by joining in the mode of operation.
Wen Chun told the reporters, and Hangzhou, Shenzhen, Shanghai and other places of the clothing brand, Guangxi clothing brand basically is a passive developed. And it also benefited from the Guilin tourism geography position be richly endowed by nature, for the clothing brand to create a natural platform for propaganda, tourists from all over the world to become the clothing brand free word-of-mouth publicity. The Kwangsi clothing brand without spending any propaganda cost in the case of popular. In Liuzhou, jasmine and dress as an example, the clothing was founded in Liuzhou, has been slow to develop, later moving to Guilin shop, immediately started the famous. Now, the brand's first stores also successfully entered Wanda plaza.
3
The Kwangsi clothing brand sold overseas, become popular commodities.
However, compared with domestic other city fame, the Kwangsi clothing brand is obviously wall blossom incense outside the wall.
The reporter understands in interview, at present in Hangzhou century green wholesale market and the Guangzhou white horse wholesale market, the Kwangsi clothing brand clothing is very popular. A Jiangxi clothing dealer told the reporters, the Kwangsi brand in recent years is a new force suddenly rises. In the clothing market, because of the distinctive series of fashion, we are going to cloth skirt, with national characteristics and yet fashionable; so when they Baotuan out, easy to recognize, plus on the Kwangsi clothing sold well, become the popular commodities on wholesale market.
While in Guangzhou white horse wholesale market, from France, Vietnam, Singapore clothing wholesalers very good " random" clothing. But with the domestic businessmen like all models with the whole, each with only a few practices are different, these foreign clothing wholesalers are generally optimistic about a few styles, then a style of thousands of pieces of even thousands of pieces of the order with the goods.
Also because of this popular clique, clothing brands have become the most serious object of imitation. In Hangzhou, a once had a clique clothing brand franchisee in the cancelled joined funds, even to manufacturers to take their own version of sample processing, and then change the brand continues to sell.
" This is mainly the Kwangsi clothing characteristic, very popular with urban white-collar women welcome, so many businesses to spend the money to have the best selling models after buying back, change color on the imitation version of sales." Wen Chun smiled and said. However the imitation version not only from the outside, in the Kwangsi clothing brand also exists serious imitation version of the phenomenon, which is also the Kwangsi clothing brand many style similar to reason.
4
The lack of design talent and innovation, development bottleneck.
The Kwangsi clothing brand imitation version of serious, in an interview with reporters is deep feeling in Nanning, Wanda Plaza, the reporter visited apple red, the sun and the moon, and the Greek Square clothing stores found, these brands are flower as main raw material cotton clothing, but are fundamental to the dress, although in design on some tiny difference, if not a closer look signs, will be mistaken for the same brand store.
Since Guilin of the clothing brand imitation version of the most serious, investigate its reason, many brand designers lack, helpless, only is the imitation of others with their designer brand. By imitating the most is" random" and" West past". " Random" clothing and" West past" have their own designers, each year a different season will be the introduction of dozens of new, but many other brands are from custom tailor shop started, are tailored clothing is good, development due to the lack of good design, coupled with the design flow of big, and money is also a problem. Thus, between each imitation version of the gravity of the situation, and this became the local clothing brand development bottleneck.
In the design style, the local clothing brand design style and fabric choice did not keep pace with the times. As for many years cloth dress, thick cotton and so on. " Lack of innovative design, fabric and lack of diversity." Nanning Wanda Square general manager Li Yan thinks, adhere to their own design is right, but not immutable and frozen, in the style of design should be more diverse, such as not just to provide consumers with the dress, also should have pants, single coat, one-piece skirts, to give customers more choice. In the fabric, not just confined to the thick cotton material, should increase the number of frivolous fabrics. " The local clothing brand has a good development start, to have more innovation, the eye more long-termly, to go further."
5
Development of rapid but aftereffect inadequacy, market prospect.
In the investigation, the reporter also found an interesting phenomenon, that is, except Guilin clothing brand imitation version of serious, Liuzhou red skirt, Hezhou wild wheat blossom and the Hu Nanning bin costumes have not encountered imitation version of the problem, but the brand in the development speed is relatively slow.
As of now, in addition to the Hu Nanning bin clothing in recent years has accelerated the pace of development, in Nanning even opened 7 stores, Hezhou wild wheat bloom in Wanda Plaza store and has been from a brand of Hangzhou in a shop, and the shop owner original costumes from the original the 4 display compressed to 1 display stand. whosales dresses. In contrast, the clothing brand from Guilin has developed rapidly," random" apparel since 2004, opened the first store since, until now in all parts of the country has nearly 200 shops, the shops and counters, to become the Guangxi local clothing brand in the development of one of the best brand. And like the West past, Sun Square, auspicious, apple red and other clothing brands, in addition to the Guilin have opened a store, is almost entirely to join the way in the development of.
" Guangxi local clothing brand some really good, its visibility and influence are constantly improve, but whether it is from the design concept, or the packaging store style, feel they lack of stamina." Li Yan said.
Guangxi local clothing brand gradually started.