Over the past ten years, the rapid pace of development. According to the United States of America Cotton Company 2010 lifestyle survey ( Lifestyle Monitor ) data, 24% of consumers said they had to purchase clothes online, wholesale dress shipping. and in 2000 only 4% of consumers say they have to purchase clothes online experience, in contrast with increased significantly. Online retail sales each year continues to grow, according to Forrester market research company in the future five years predicted online shopping market growth, to 2014, AOL shopping retail sales will occupy total turnover 8% ( i.e. US $248700000000 market share ).
Electronic commerce data : the next five years will be rapid development of apparel online shopping
Every March a net purchase clothing
Whatever the consumer ultimately choose line or line to complete the purchase, consumers have seen, the line for a price comparison and shopping experience, all of them affect purchase clothing. More and more consumers regard the Internet as a research tool, in making purchase decisions to obtain information. 66% of consumers say they often buy clothes to browse the internet. 63% of consumers say they make buying decisions, Internet research related information and price comparison. Online shopping has influence consumers decide what to buy, where to buy, and a higher educational level consumers greater impact.
89% consumers had contact with or having a net purchases of electronic products experience ( including online browsing or purchase), followed by clothing, footwear, textile products, make-up supplies or skin care products. Although the electronic products is the net purchase most categories, consumers spend more time online search clothing. In addition to cosmetics and skin care products, compared to other categories of products, consumers are most often purchased online clothing, the average frequency is approximately once every three months.
With the increasing number of online shopping website, consumers buy clothing retail channel selection also increased. Although the parity shop online purchase retail channels in the first place, chain stores and store consumer online shopping site is most often to visit. Because online clothing purchase a greater range of choice, consumers can searching for the one and only, they are unable to find clothing store. 57% of consumers say they like online shopping is the cause, they had the opportunity from the entity store in the vicinity of retailers and online purchase.
Consumer net buy take many factors into consideration
Regardless of how and where to buy clothing, consumers in the purchase of clothing must consider many factors. The price is to induce consumers to purchase the primary factors, 81% of the respondents agreed with them at the time of purchase, price is the first consideration. Other influential factors include size, style ( 69%) ( 57% ), (50% ) promotion coupons and freight. When deciding whether to buy, often the net buys consumer (referring to purchase clothes online frequency of at least once a week), compared to lower frequency of consumers, more willing to consider the coupons, freight promotion and the brand name.
Other buyers have strong persuasion
Read consumer reviews the purchase of a product experience, is to decide whether the product of consumer online shopping is the most influential factor. The vast majority of consumers in the purchase of clothing, search other consumers on the seller's comments. 61% of consumers agree with the comments they make purchasing decisions. 89% of consumers read retailer or brand website buyers comments, wedding dress feathers .there are other Facebook, Twitter and other social media ( 12%) and ( 12%) blog.
Although most consumers think other buyers for their helpful comments, only 25% of network users always or sometimes write their own clothing purchase experience. Net purchases of frequent consumers than lower frequency of consumer purchase, more willing to share purchase experience. The reason is, they think the other buyers commented on their purchase is influential, percentages are ( 73% and 58% ). Online review can provide other consumer reference information and play a guiding role. More than half ( 52%) online users to write reviews of buyers, is willing to share the success of purchasing experience, be willing to share the unpleasant purchase experience.
Provide very important information
Online shopping, consumer focus mainly on logistics and product information. On the logistics, the concern is related to the transport of information, product delivery, transport policy and security. Considerations on products, including product quality, style and feeling. Although the network to provide clothing to buy vast information and convenient communication platform, however, in communication with the consumer about the clothing touch when information regarding, retailers continue to face difficulty, because consumers cannot touch and feeling of clothing products. For the purchase of the lower frequency of consumers, so communication is particularly difficult, as compared to higher frequencies, online shopping consumers, they are more concerned about this information. Online product prices, styles and colors are visible, however, because cannot touch or try on clothing, it is difficult to judge such as quality, durability and comfort.
The vast majority of consumers believe that cotton texture is their clothing, the identity element. More than 75% of consumers agree, high-quality clothing is made from natural fibres, such as cotton. 82% of consumers think cotton clothing is" comfortable", 77% of consumers describe cotton clothing" quality" and" wear". Online clothing sales information, the display of clothing ingredients, the most important is mentioned, it contains cotton, which will give the consumer guide hints, the garment quality to meet consumer demand. To meet the needs of consumers online shopping, means, whether consumers online or offline purchase clothing, will be on the network to provide research, whosales dresses. comparison and experience of product approach.